Clean ingredients
No SLS, no parabens, no synthetic dyes, no triclosan. Every ingredient earns its place.
A Herbapharmedica brand · est. 2012
Clean oral care,
Clean oral care,
naturally formulated.
Dentist-aligned toothpaste, made with the ingredients you'd choose yourself — and none of the ones you wouldn't.
- 1450
- ppm fluoride · NHS-recommended
- 0
- SLS · parabens · dyes
- FDA
- Monograph-compliant formula
No. 01 — Bamboo Charcoal, our whitening edition
Shop by concern
What can we solve for you?
The Range
Four formulas. One standard.
Each paste is built around a single concern — and the same clean-ingredient philosophy across the board.
Whitening Bamboo Charcoal Toothpaste
Activated charcoal whitening — without the grit.
£6.99 Shop —
Sensitivity Sensitive Toothpaste — Soothing Relief
Calm-formula relief for sensitive teeth and gums.
£6.99 Shop —
Daily Care Daily Care Toothpaste
Your everyday clean — refined.
£6.99 Shop —
Cavity Protection Whitening & Anti-Cavity Toothpaste
Visibly brighter. Quietly fortified.
£6.99 Shop —
Why BioAnnova
Four standards. No compromises.
Non-abrasive formula
Every paste is below the RDA threshold dentists recommend for daily wear-free use.
FDA-monograph compliant
Formulated to the FDA OTC anticaries monograph — 1450 ppm fluoride, the level the NHS and WHO recommend for daily caries prevention.
Sustainably packaged
Recyclable tubes, FSC cartons, and shipping that's as light on the planet as it is on your teeth.
Heritage
A Herbapharmedica Ltd brand.
BioAnnova is built on the manufacturing standards of Herbapharmedica Ltd — a London-based FMCG specialist trusted by major retailers, pharmacies, and grocery chains since 2012.
From concept to manufacture, every formula passes through the same in-house development discipline that supplies the UK's largest high-street names.
Read the story
The complete routine
All four formulas. One ritual.
Whitening, sensitivity, daily care, and anti-cavity — the full BioAnnova range, bundled at a deliberate saving.
£24.99 £27.96 Save £2.97
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